Hospitality & Wine Consulting

Good hospitality is never accidental.

Thoughtful restaurant operations, distinctive wine programs, and hospitality experiences built to last.

Introduction

Hospitality, from both sides of the table.

The Avina Company brings together hands-on restaurant leadership, operational strategy and an experienced eye for wine. Working across Los Angeles and London, we help independent hospitality businesses turn good ideas into exceptional experiences.

Restaurant

Operations

Better systems. Stronger teams. More thoughtful hospitality.

Openings, operational systems and service standards for independent restaurants, cafés and wine bars — built to hold on a busy Saturday, not just in the plan.

  • Concept & Opening Support
  • Operations, SOPs & Manuals
  • Leadership & Team Development

Wine

Programs

Wine with perspective.

Wine lists with a point of view, retail programs, team training and private tastings — knowledge offered generously, never as gatekeeping.

  • Restaurant & Retail Programs
  • Wine Education & Training
  • Private Tastings & Cellar Consulting

The practice

A decade behind the scenes of rooms that had to work.

The Avina Company is led by Jen Avina — restaurant leadership, wine buying and business ownership in Los Angeles and London, brought together in one practice.

“The best hospitality is often in the details people don't consciously notice, but absolutely feel. It's the timing, the attention, the little things that make someone feel looked after. And the real work is creating a team and systems that deliver that experience consistently, not just when everything happens to fall into place.”

Contact

Let’s talk about the work.